SEAP’s Structure

How We Work

SEAP works via a Board and two operational committees, all overseen by a General Assembly and co-ordinated by a Director-General.

General Assembly

The General Assembly is held annually. It is the governing body of the Association, chaired by the President and open to all members.


The Association is run by the Board who are appointed by the General Assembly for a three-year term. The term of the current Board is 2018-2021.


Wes Himes – President

Wes has been working since 2019 for the Remote Gambling Association in London. Prior to this, Wes was the Managing Partner at Instinctif Partners Brussels office. Furthermore, Wes was Founder and Managing Partner of Policy Action from 2000 until 2011 when it was merged with Instinctif Partners. Wes has been involved in EU public affairs since 1994, working at first in the European Parliament.

Nele Devolder

Nele Devolder joined Kellen Europe in 2001 and is an Association Director. Nele has over 15 years of experience in the management of national, European and international associations and is involved in strategic advice projects and consulting for trade associations and professional societies on a global level. Her current assignments include the IALD, the International Association of Lighting Designers, for which she serves as their European office Manager. Nele also serves as the Executive Director in Europe of the EU-Russia Industrialists’ Roundtable.

Emma Brown

Emma is the Director of EU Affairs and Head of the Brussels office at Red Flag. In this role, she works on communications, regulatory and government affairs for global and European clients. Before joining Red Flag, she worked at another EU public affairs company for a variety of different policy topics such as environment, agriculture, financial services, digital, consumer safety and healthcare. She also has experience in Toy Industries of Europe and the European Commission. Emma holds an undergraduate degree in Sociology and European studies and two masters in International Relations and Law.


Rui Faria da Cunha

Base in Brussels since 2003, Rui Faria da Cunha is an international lawyer and public affairs professional with 25 years of work experience. As a lawyer, Rui is a partner at EU-Legal – European Lawyers and is registered both with the Brussels and Lisbon Bars. As a public affairs professional, Rui was public affairs manager of the Brussels office of Apex-Brasil, the Brazilian Trade and Investment Promotion. Rui is also the current President of the Belgian-Portuguese Chamber of Commerce.

Stefano Marmo

Stefano Marmo is Policy Manager at the American Chamber of Commerce to the EU (AmCham EU), overseeing the association’s economic policy and horizontal strategy. Before joining AmCham EU, Stefano worked as a consultant for Kreab, advising clients on financial services issues. He also worked for a Member of the European Parliament and at the European Commission Representation in the UK.

Daniel Guéguen

Daniel Guéguen is Associate Partner at EPPA. Apart from two years at Groupe Lafarge, Daniel Guéguen has dedicated his whole working life to European public affairs, the first half in two trade associations: the European Sugar Federation, where he was Director-General from 1988 to 1994, and then in COPA-COGECA, the influential farmers association, where he was Secretary General. In the second half of his career, Daniel set up several businesses specialised in European affairs and after disposing of them in 2012, he founded PACT European Affairs, specialised in the post-Lisbon comitology procedures. Alongside this activity, Daniel Guéguen has published books that have been translated into several languages. Via articles, blogs and tweets widely circulated in the international press, he has campaigned for a more operational EU that is closer to citizens. Building upon the educational nature of his books on the EU, Daniel is still today involved in many university programmes, in the USA (Harvard, Georgetown) and across Europe (ULB, Paris Sciences-Po, EDHEC, HEC, INSEAD), and at at the College of Europe in Bruges and Natolin. For his European activities, Daniel Guéguen was in 2005 awarded the rank of “Chevalier” in the order of the Légion d’honneur. Daniel Guéguen has a legal education: laureate of the law faculty of Rennes, Council of Europe scholar and graduate of Sciences-Po Paris (Economic and Financial Department).

Paul Wujek

Paul Wujek is Director General of ECMA representing the interests of European cigar manufacturers. Before joining ECMA, Paul worked as an Account Director at Red Flag, where he ran communications, regulatory and government campaigns for a number of clients across Europe.

Alisdair Gray

Alisdair Gray is part of the team representing the interests of CECCM, the largest European cigarette manufacturers association. With over 15 years experience in the Brussels public affairs environment, Alisdair has managed pan European lobbying campaigns for consumer goods companies, with a particular emphasis on trade defence and payment cards systems. He joined CECCM as Secretary-General in September 2017.