On 27 March 2025, SEAP hosted a panel discussion at the Press Club Brussels to explore the evolving landscape of lobbying in Brussels in the face of increasing geopolitical uncertainty. The event examined how public affairs professionals can navigate an increasingly complex political environment while maintaining ethical standards and strategic effectiveness.
The discussion featured Aaron McLoughlin, Partner at FleishmanHillard, and Albéric Mongrenier, Executive Director of the European Initiative of Energy Security (EIES). The panel was moderated by SEAP Board member Kim Watts.
The speakers reflected on the evolving nature of EU policymaking. They noted that crises have long shaped the European Union, with the COVID-19 pandemic marking a clear shift towards industrial policy at the expense of EU environmental policy. Energy security was emphasised as a key priority, which required more pragmatic discussions among policymakers and stakeholders.
The conversation also addressed the role of trust and transparency in lobbying. The speakers emphasised that credibility is key. Lobbyists must provide evidence-based solutions and maintain honesty in their actions. They cautioned that misinformation can quickly undermine trust, and that authenticity is a critical element of successful lobbying.
The discussion also covered the changing demands in lobbying. Considering recent developments in transatlantic relations, there is an increasing need for tariff experts and new skill sets, which can pose challenges for smaller consultancies and law firms. In addition, the speakers stressed the importance of engaging with policymakers and stakeholders outside the office, as effective lobbying requires building long-term relationships.
The panel recognised the growing influence of industry players in shaping EU policies, particularly in the context of economic recovery. They also acknowledged that think tanks have gained prominence.
Finally, the speakers discussed the challenges posed by the rise of extremist parties in the European Parliament. With over 40% of MEPs now from parties on the far left or right, the traditional “cordon sanitaire” is no longer effective. This changing political landscape presents additional complexities for lobbyists seeking to influence EU decision-making.
The event concluded with an interactive Q&A session and a cocktail reception, where attendees continued a lively discussion with the panellists.
