We are pleased to continue Meet The Members, our interview series highlighting the people behind SEAP and the diversity of experience within our community.
Today, we present Vincent Guerre, Director for Trade and Competitiveness at SEA Europe (Shipyards’ & Maritime Equipment Association of Europe) and Board member of SEAP.
Can you briefly introduce yourself, your current role and the type of organisation you work for?
I work at SEA Europe, the trade association representing European shipyards and maritime equipment manufacturers. I also write about EU policymaking with a satirical angle to make complex institutional dynamics more accessible (see my book here). In addition, I occasionally teach EU policymaking to university students through simulation exercises.
Why did you/your organisation decide to join SEAP, and what aspect of SEAP membership do you value most?
Lobbying is not about shouting the loudest or waiting in the lobby of EU institutions. It is about being invited to the table and contributing meaningfully to policymaking. That requires transparency, integrity, and accountability – from both public affairs professionals and policymakers. I joined SEAP because I believe in strengthening the credibility and professionalism of our activity.
From your perspective, what is the biggest challenge or opportunity currently facing the EU public affairs profession – and where do you see SEAP’s role in addressing it?
One of the biggest challenges facing our profession today is the proliferation of EU consultations. There is a temptation to respond systematically to everything, which risks creating noise rather than influence. At the same time, clients and members often struggle to understand the purpose and tangible impact of these processes.
SEAP has a role to play in encouraging EU institutions to improve how they engage with stakeholders – ensuring that consultations are transparent, meaningful, and genuinely evidence-based.
What one piece of advice would you give to someone who wants to lobby effectively and ethically in Brussels?
Remember that you are engaging with people. Take the time to understand their mandates, constraints, and political realities. When you show that you appreciate their perspective, they are far more likely to consider yours. Mutual trust is the foundation of effective and ethical lobbying.