The Society of European Affairs Professionals (SEAP) has written to the European Commission to request clarification on the scope of the new Regulation on the Transparency and Targeting of Political Advertising (TTPA), which will apply from 10 October 2025.
While SEAP supports the Regulation’s goal of improving transparency around paid political advertising, it has raised concerns that the definition of “political advertising” could be interpreted so broadly that it may unintentionally cover unpaid, organic social media posts by organisations and individuals registered in the EU Transparency Register—such as statements on LinkedIn, X or Bluesky expressing views on EU policy.
To ensure legal certainty, SEAP is asking the Commission to confirm in its forthcoming implementation guidance that such non‑remunerated posts do not fall under the scope of the Regulation.
“Public affairs professionals must be able to participate in democratic debate without being captured by rules intended for paid political campaigns,” said SEAP President Emma Brown. “Providing clear guidance—ideally with illustrative examples—will help avoid confusion and ensure the Regulation is implemented in line with its objective.”
SEAP has offered to support the Commission by contributing practical examples and participating in stakeholder discussions during the implementation phase.
You can read our letter to the European Commission here.